Introducing CrPhage

When Locus Biosciences needed to expand its reach to new investors, businesses, and researchers, I was tasked with creating a hero video for their flagship CRISPR Cas-3 technology. We needed the video to both summarize the function of Cas-3 as well as the dangers of the overuse of antibiotics.

Beyond the hero film, the visual assets became a library for the brand. The same microbiome worlds, phages and bacteria were reused across promotional videos, web designs and presentations, giving Locus a consistent visual language for explaining their technology.